Apple Unveils First Touchscreen MacBook Pro With OLED
At its Pro and tell event in Los Angeles on October 28, Apple launched its first touchscreen Mac, a MacBook Pro with a PROLED XDR OLED display, M5 Pro and M5 Max chips, and prices from $2,900.
Key points
- Apple unveiled its first touchscreen MacBook Pro on Wednesday, October 28, 2026, at its "Pro and tell" event in Los Angeles, ending years of speculation with a machine that is also the first…
- Apple calls the screen the PROLED XDR Display.
- The tandem OLED display reaches up to 2,000 nits of peak brightness.
Apple unveiled its first touchscreen MacBook Pro on Wednesday, October 28, 2026, at its "Pro and tell" event in Los Angeles, ending years of speculation with a machine that is also the first MacBook with an OLED display and the first touchscreen Mac ever.
Apple calls the screen the PROLED XDR Display. The launch is the first major MacBook Pro overhaul since 2021, and it changes how the laptop is used without removing the tools professionals rely on. Touch is built into the panel itself, while the keyboard and trackpad remain in place for typing, shortcuts and precise work.
The display is the story
The tandem OLED display reaches up to 2,000 nits of peak brightness. It offers a 10,000,000 to 1 contrast ratio and a 120Hz variable refresh rate. It covers both the P3 and Adobe RGB color spaces, a detail that matters for photo, video and design work where color accuracy decides whether a file looks right on other screens.
A Dynamic Island replaces the notch at the top of the display. That change brings the MacBook Pro line closer in look to other Apple devices that already use the Dynamic Island, and it frees the menu bar area from the fixed cutout that has defined recent MacBook screens since the last redesign.
Power, sizes and prices
The new machines run on Apple's M5 Pro and M5 Max chips. The 14 inch model starts at $2,900 with an M5 Pro, 24GB of memory and 1TB of storage. The 16 inch model starts at $3,400. Those starting prices place the touchscreen models firmly at the professional end of the line, above entry level laptops aimed at students and casual users.
Buyers who want the new display and touch input will need to weigh that premium against the work they do. For editors and designers who already move between an iPad with touch and a Mac without it, a single machine that supports both ways of working removes a daily friction. For buyers who never touch the screen, the OLED panel itself, with its brightness, contrast and refresh rate, is the main gain.
Orders, launch date and a busy week
Pre-orders opened on October 28, the day of the event, and the machines launch on November 6. The timing gives Apple a flagship professional laptop heading into the holiday buying season, with a clear headline feature that is easy for shoppers to understand in a store: the screen responds to touch, and it is brighter and sharper than the panel it replaces.
The MacBook Pro did not arrive alone in the calendar. Earlier the same week Apple had separately announced an iPad mini with OLED, an M6 iMac and a 14 inch M6 MacBook Pro. Taken together, the announcements show a company refreshing screens and chips across its computer and tablet lines at once, with the touchscreen MacBook Pro as the biggest change because it reverses a long standing design choice. For years Apple kept touch on iPads and iPhones and out of the Mac. On Wednesday in Los Angeles, that line ended.